The Knockout Punch
A proposal document is the shop window of a technology company’s capability, where you encapsulate how you can bring business benefit to the customer better than anyone else. Often what you write isn’t that critical, but there are other times when the quality of the proposal makes all the difference between winning and losing. In today’s episode we ask:
• Can your sales team clearly recognise when you need to pull out the
stops and produce a winning proposal document?
• Are you convinced that, when the chips are down, you are fully
equipped to produce excellent, knockout proposals?
Published - December 2008
ChangeBEAT ToolKITs
If you want to to execute an effective proposal production process, particularly if you are in the technology business, click on the link opposite to view ChangeBEAT's ExecKIT ToolKIT on Proposal Production. For just £19.99 you can download a full briefing and a step-by-step guide.
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