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The only sure way to make a high value sale is to work with a prospect more effectively than competition to develop a compelling business case which delivers a strong Return on Investment (ROI). They must then demonstrate clearly how the benefits can be obtained at minimal risk. However, to work with the customer in this way requires a good grasp of financial concepts and disciplines, as well as a complete set of accomplished sales skills. SalesEXEC 90 shows how to build a compelling business case. In a realistic case study the delegate is required to make sales calls to extract the information required to build a business case, and then present the findings to a customer "main board". The module covers
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