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Sales Campaign Planning




The Battlefield

How does your sales team compete? Do they fight like veteran generals, with cunning, vigour and ruthless precision? Or do they pose and preen like models on the cat-walk, and pout if not adjudged the most attractive? In this episode we survey the battlefield where competitive sales campaigns are won and lost, plan how to engage the enemy, select your weapons, acquire vital intelligence and force battle on the ground of your choosing.

Man chatting
The Battlefield
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