The Knockout Punch 

A proposal document is the shop window of a technology company’s capability, where you encapsulate how you can bring business benefit to the customer better than anyone else. Often what you write isn’t that critical, but there are other times when the quality of the

proposal makes all the difference between winning and losing. In today’s episode we ask: 

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• Can your sales team clearly recognise when you need to pull out the stops and produce a winning proposal document? 

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• Are you convinced that, when the chips are down, you are fully equipped to produce excellent, knockout proposals? 

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