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Risk Assessment

The Cinderella of Team Selling Skills 


Effective and rigorous risk assessment and proposal review is perhaps the single biggest differentiator between well-run, mature and professional technology businesses and, well, let’s just say the rest. 


In this episode we ask if you are confident that your sales and delivery teams are working effectively to eliminate rigorously the possibility of customer dissatisfaction and project overruns, or whether they are happier fighting fires and upsetting the customer. 

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The Cinderella of Team Selling Skills